![]() Lob Named One of the Fastest Growing Companies in North America ".Marketing Technology News: TTEC to Celebrate Grand Opening of Newest Humanify Customer Engagement Center in Oklahoma City Read Peer Reviews and Expert Experience for Business Use Cases The feature of Dynamic control for every detail enables quick iteration and changes and multivariate testing on the personalized data. ![]() The Recurring Event-Driven Postcards feature enables sending customized postcards based on specific customer actions or events, and verifies customers’ physical addresses for identity purposes. Lob Print & Mail's Print Delivery Network feature automatically routes print requests through the vast network of vetted printers enabling the mail to reach its destination faster. Lob Print & Mail's features include Automatic triggers, Print Delivery Network, Dynamic control for every detail, Powerful dashboard and analytics, Recurring Event-Driven Postcards, Control with Flexible Templating, Track Everything Along the Way. It can be used in businesses of all sizes ranging from startups and small businesses to medium and large enterprises. The full survey results will also be announced on Lob’s 2022 State of Direct Mail: Consumer Insights webinar, which is scheduled for Jat 11 am PT.Lob Print & Mail is an Intelligent direct mail software enabling businesses to send personalized postcards, letters, and checks to their customers through automation. Among other questions, respondents were asked a series of questions around their preferences and satisfaction related to direct mail within four key sectors: Retail, Healthcare, Financial Services and Local Business. consumers across gender, age, income, ethnicity and region. This survey was nationally representative of U.S. ![]() Intelligent direct mail that is customized, based on consumer behaviors and preferences, and contains relevant offers and promotions motivates consumers to read and take action, most often by visiting a brand’s website or physical store location. Today’s consumer has a positive reaction to their direct mail, so brands that bolster their omnichannel strategy and combine digital and physical channels, like images of recently purchased items and local events or locations, will drive more sales and more ROI. The findings in the State of Direct Mail Consumer Insights Report prove intelligent direct mail that is connected, personalized, and measurable resonates with consumers. Our customers continue to find direct mail a leading channel in customer engagement, retention, and acquisition.” “Our technology has been able to evolve snail mail into intelligent mail at scale, enabling leading brands to personalize, analyze, and deliver an unmatched omnichannel experience to their audiences. “Direct mail-a tried-and-true marketing channel-is experiencing a renaissance,” said Ritu Kapoor, CMO of Lob. Direct mail’s influence over the omnichannel is ever-present in the findings, with 51% of all consumers sharing direct mail with their friends and family. Sixty-six percent of consumers reported they are likely engaging with and act on direct mail from brands they already have a relationship with, proving direct mail is integral throughout the entire customer journey. The survey found that over 85% of consumers regularly read direct mail received from brands either immediately, on the same day, or at a later time, with 62% reporting a direct mailpiece has inspired action.Īlso Read: Totango Solidifies C-Suite With Chief Marketing Officer & Chief Design Officer Appointmentsīuilding on the direct mail channel’s prominence in the marketing strategy mix, the survey found direct mail is critical to the acquisition and retention of customers, with almost half of consumers being introduced to new brands via direct mail. and uncovered consumers’ perception and attitudes towards direct mail and how brands communicate and engage their customers, revealing a strong preference for receiving physical mail. The report surveyed 2,111 adult (aged 18+) consumers in the U.S. Lob, the leading direct mail automation platform, unveiled a report on the State of Direct Mail Consumer Insights, in partnership with Comperemedia.
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